ELLE: Castle, dachshunds, and slogan t-shirts: Stéphane Bern unveils his committed fashion brand
Read the article in Elle Magazine.
Heritage, castle, and slogan t-shirts. Stéphane Bern tells us a new story, one of his love for animals, with his ready-to-wear brand committed to the animal cause.
He is known for his passion for history and old stones, an exceptional storyteller in Secrets d’Histoire since 2007. Today, Stéphane Bern launches Paris Le Perche, a mixed and joyfully quirky brand, featuring the graphic touch of his partner Yori Bailleres. A nod to his double life between Paris and his 17th-century royal and military college in the Perche. It all started with his love for dogs, as he confides that his life revolves around his two dachshunds, Scoop and Mirza. This very first collection, named "Follow Me," sets the tone: playful puns - "Bern to be alive" - canine illustrations, and a relaxed spirit… the host revisits his universe with humor.
A collection in support of the SPA
For each t-shirt sold, 2 euros are donated to the SPA, equivalent to four days of meals for an animal in a shelter! A cause dear to Stéphane Bern, who has long been committed alongside the association. In 2024, the SPA took in 43,742 animals in its 64 shelters across France, including more than 12,000 dogs. While nearly 40,000 animals have been adopted, dog adoptions have decreased by 6.4% this year - a decline that the association attributes in part to the difficult economic situation and the increase in abandonments of "trendy" breeds, which are often more complex to train. The result: shelters are overwhelmed. Nearly 20,000 dogs were turned away due to lack of space in 2024, according to the SPA/Affinity Foundation survey.
Responsible and supportive fashion
The t-shirts, made from 100% organic cotton from Portugal, are produced with 50% less water than a standard t-shirt and treated to prevent shrinking in the wash. Another important point: online orders are processed by ESAT Anaïs in Nogent-le-Rotrou, an establishment promoting the professional integration of people with disabilities. The "Follow Me" collection is now available on the Royal College website, the parent brand, and soon in department stores.
