VOGUE: Stéphane Bern launches his clothing brand for a good cause

Article available in Vogue France.

Journalist and one of the favorite presenters of the French, Stéphane Bern continues to develop in a multitude of fields. A true specialist in royalty and heritage, he has built an image around this, notably receiving the prestigious titles of Member of the Order of the British Empire and Officer of the Order of Arts and Letters. Today, it is in a completely different sphere that Stéphane Bern dares to venture.

Stéphane Bern launches his engaged ready-to-wear brand

After the roles of journalist and presenter, Stéphane Bern decides to take on the role of creator and imagines a clothing brand named Paris Le Perche, a nod to his places of residence. A lover of animals, it is an entire collection that proves his passion for them. Co-designed with his partner Yori Bailleres, who handled the graphics, the pieces are in immaculate tones, lilac, black, and burgundy.

On the t-shirts, representations of the couple's two dachshunds, Mirza and Scoop, animals, or Stéphane Bern himself, are depicted, along with various quotes highlighted with humor. To show his commitment to animal welfare, each t-shirt from the collection Follow Me allows a donation of 2 euros to the SPA, which is equivalent to 4 days of meals for an animal in a shelter.